A local church with 40+ active ministries had an identity crisis — not of faith, but of brand. Every ministry looked different. The website couldn't keep pace. And their people had no single digital home. We fixed all three.
This church had something rare — genuine community depth. Over 40 ministries, each serving a different group of people and each having developed their own look and feel over the years. The result was a visual identity that felt like a committee — because it was. No consistency, no hierarchy, and no way for a newcomer to understand what the church stood for at a glance.
The website reflected the same problem. Built on an aging platform, it couldn't support the scale of activity the church was generating. Events, sermons, giving, group sign-ups — all of it scattered or handled through third-party workarounds. And there was no mobile presence for the congregation that increasingly expected one.
"The mission was clear. The message was strong. The brand just needed to catch up."
The rebrand started with the core identity — a mark and system flexible enough to work across every ministry while still reading as one church. That meant building a parent identity with a clear system for ministry sub-brands: shared typography, color, and structural rules that could flex without fracturing.
The website migration moved the church off their aging platform onto a modern church management system purpose-built for organizations their size. Giving, events, group management, sermon archives, and volunteer coordination all live in one integrated environment now — not stitched together from disconnected tools.
The iOS and Android apps came out of the same platform — the website and the app share a single content backbone. What gets posted once shows up everywhere. Over a thousand people use it regularly for sermons, event sign-ups, giving, and staying connected between Sundays.
The church now operates with a brand system that can grow with them. New ministries get added to the system — not bolted on as something different. Every Sunday's graphics, slides, and announcements come from a consistent creative framework that the congregation recognizes and trusts.
The app has become a central part of how the church communicates week to week. Sermon access, event registration, group connection, and giving all happen in one place. And because the content system is integrated, the team that runs it isn't duplicating effort — they update once and it flows everywhere.
This partnership is ongoing. Every week brings new creative needs — and the brand system built at the start makes every new deliverable faster, more consistent, and more connected than anything that came before.
"40+ ministries. One identity. One digital platform. One community that knows exactly who they are."
Start with an Intelligence Session — 90 minutes, one clear outcome, and a written action plan you can use immediately.