A regional healthcare clinic was invisible in a market full of generic stock-photo brands and logo-mill identities. They needed a presence that reflected who they actually were — professional, personable, and built for every patient.
Walk into most healthcare markets and you'll find the same thing: clip-art caduceus logos, stock photos of people laughing in waiting rooms, and color palettes pulled from the same five-dollar template. Our client had something genuinely different — experienced clinicians, a warm approach, and a reputation earned patient by patient — but none of that came through online or in print.
Their existing brand was a collection of decisions made over years without a strategy behind them. No consistency. No personality. Nothing that communicated the quality of care happening inside. Prospective patients couldn't tell them apart from any other option in a twenty-mile radius.
"Their existing identity looked like every other clinic — because it came from the same place everyone else's did. A cheap logo from an online store."
Before any visual work started, we ran an Intelligence Session to understand who they were actually serving, what made their practice different, and where their brand needed to show up — from signage and patient handouts to appointment reminder emails and their website homepage.
The answer shaped everything. This wasn't a brand that needed to look corporate or clinical. It needed to feel like the people who worked there — knowledgeable, warm, and completely trustworthy. The kind of clinic patients recommend to their families.
Accessibility wasn't a requirement we tagged on at the end. Every color combination was tested against WCAG AA contrast ratios during the design phase, not after. Type sizes, spacing, and interaction states on the website were built for everyone — including older patients and those with low vision.
The clinic launched their new brand to immediate feedback from patients and staff alike. Where they once blended into a crowded market, they now stand apart — not through gimmicks or trend-chasing, but through a consistent identity that communicates exactly what the practice is.
The website performs as well as it looks. Every page is accessible to every patient, regardless of age or ability. Patient communications — from appointment reminders to intake forms — use the same standards. The brand holds together across every touchpoint because it was designed as a system from the start, not assembled piece by piece.
"Professional, personable, and accessible — just like the care they provide."
Start with an Intelligence Session — 90 minutes, one clear outcome, and a written action plan you can use immediately.