30+ years of building Creative Intelligence
In 1995, our journey began by creating a website for a world-renowned equestrian breeding operation. Given complete creative autonomy, we learned our first crucial lesson about business: people’s wants and needs constantly evolve, and successful creative strategy requires agility and adaptability to truly serve them.
The success of that project planted the seeds of what would become our philosophy behind Creative Intelligence.
Over the following three decades, McLearran & Company’s expertise has been applied across every business environment imaginable – from family-owned businesses to large enterprises, and for the past thirteen years, within the complex landscape of government and public sector work. Each environment taught us something vital about how creativity and strategy must intersect differently depending on stakeholder complexity and organizational objectives.
Government work, in particular, shaped our understanding of Creative Intelligence in unexpected ways. While creative strategy often comes with strict guidelines and regulatory guardrails, we discovered that constraints don’t limit creativity—they refine it. Organizations become more creative when they must push the envelope within defined parameters. More importantly, we found our voice when we realized that forward-thinking organizations, even government agencies, desperately need leaders who challenge conventional approaches to drive positive change from within.
This journey revealed a fundamental truth: efficiency in creative strategy isn’t just possible—it’s essential. Yet we’ve watched businesses struggle because they believe creativity must be slow and tedious to be valuable. That’s simply not accurate. Creative Intelligence knows when to take time for ideation and when efficiency should lead. After thirty years of project-by-project learning, we’ve developed the ability to solve creative challenges with both bold thinking and strategic precision, saving clients significant time and money while delivering superior results.
The most significant gap we see in today’s market is that businesses don’t know what they don’t know. They chase trendy solutions or settle for inadequate services because they lack strategic creative guidance. They waste resources on substandard results when they could be focusing on what they do best—running their businesses.
McLearran & Company exists to bridge that gap. We apply three decades of Creative Intelligence to help businesses grow through effective, efficient creative strategy. Success for our clients means optimized resource allocation, enhanced operational focus, and significantly increased revenue through strategic creative intelligence. Creative strategy is always evolving, and McLearran & Company evolves with it. Our expertise constantly expands as we push the envelope forward, transforming how businesses approach the intersection of creativity and growth. This is Creative Intelligence—the competitive advantage that transforms business performance.
